Dream Tomorrow Today

Project Details

The DoSeum™ asked Genaro Design to create the identity and brand guidelines for their first original exhibition, Dream Tomorrow Today. Its focus was on encouraging young visitors to envision and build the city of the future with their own hands through innovative interactive exhibits and displays.

The brandmark takes on the form of a forward-leaning hourglass to represent the passage of time as well as to give the mark more energy. The city of the future and children's hand that builds it are both represented as sand in the hourglass—the children's actions lead directly to the city of tomorrow.