Branding, Website, Environmental Graphics
Texas Diaper Bank
Non-profit
The Texas Diaper Bank is a non-profit organization that works diligently to meet the basic needs of vulnerable babies, children with disabilities, and seniors since 2013. With Genaro Design, I helped to redefine the brand by updating its visual identity, creating a system of patterns and icons, and developing comprehensive brand guidelines.
Since then, I have worked on the design of collateral materials, annual reports, signage, and vehicle wraps. Genaro Design also helped create the signage and artwork for their new offices in 2018.
For the new Diaper Bank offices, we were tasked with creating a range of graphics in varying scales and materials. The goal of these new graphics was to make the stark white office into not only a branded experience for visitors, but also a more colorful space for employees.
The windows outside the entrance use a frosted brand pattern to brand and visually insulate the exterior. Upon entering, the lobby features two acrylic installations: a large sign depicting the Diaper Bank's logo and a series of smaller plates describing the Diaper Bank's DIAPER values.
Further inside, the main hallway bears a striking red stripe and photos of the ten original founding churches. Photos were taken and edited by myself and printed directly onto glass. Vinyl lettering on the side helps give more context.
The board room also features vertical gray stripes as well as board member photos and a large quote by Theodore Roosevelt. The large wall in the volunteer area is covered with the largest letters in the building writing "Together we can create CHANGE". Each letter of CHANGE marks a different volunteer table, making it easier to organize personnel.
Custom artwork for the office was also commissioned. Inspirational quotes in a variety of designs were printed on glass and displayed in various offices and areas. Large vinyl "X" pins were used to fill in larger open walls.
In the employee break area, we printed on glass and installed a set of 15 abstract employee photos. These close-up photos focused on each employee's red pin. This created artwork that each employee could feel a personal connection to and yet would not need to be replaced if personnel changes were to occur.
The final art installation was the large colorful safety pin. Over four feet high, it serves as a striking focal point in the open office area.
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